Style Rider aims to document the world’s most stylish motorcycle riders, be they riders of classic, custom or cafe racer steeds. Focused on the intersection of motorcycle culture with individual style, here we speak to custom motorcycle builder and Manager of the Deus Motorcycle Department in Sydney, Jeremy Tagand.
Name: Jeremy Tagand
Residence: Sydney, Australia
Occupation: Head of Deus Sydney Motorcycle Department
Instagram: @jeremy.tagand
Today’s ride: 2018 Norton Commando 961 Sport MKII. This is a nicely finished bike with carbon fibre fenders and Olhins suspension. The stock bike has a restricted exhaust system. A little re-mapping and freeing up the exhaust and these bikes have the power to match their sophisticated looks.
Describe your style: Influenced by growing up in France, I like modern clothing that is a little bit different. When not working on bikes, I adore wearing my Vivienne Westwood and Kooples suits. I also like RM Williams classic black and brown Santa Fe boots. While riding, I wear Red Wing boots in natural leather, button-up shirts to protect my neck from the wind, a mixture of motorcycle jackets by Deus, Addict and Barbour and perforated Japanese made Deus gloves in many colours. I aim to balance style with safety.
Favourite items: I have six Hedon helmets. I just love the fit and functionality of this brand. Depending upon what I’m wearing, it may be an open face, open face with a visor, full face or even a lime green open face version with a yellow bubble visor.
Next purchase: An Indian FRT1200 motorcycle lightly customised to personalise it.
Style icon/inspiration: Sideburn magazine, #DGR on Instagram and my wife, who is very fashion savvy and knows where to shop.
Best local ride: Camperdown past Tramsheds to Lilyfield and then along the river to Balmain.
Best distance ride: A few years back, I rode in the Atlas Mountains of Morrocco on a BMW 1200GS; from sea level to 2,000 metres in one day. It was magic.
Insider tip: Always have wet weather gear in your backpack.
Next trip: A ten-day ride in Asia; possibly Vietnam.
Why do you like riding: I enjoy riding to the cinema and other lifestyle events. It is nice to dress up, park easily and not be stuck in traffic.
